23 February 2010
According to new research, shoppers in the UK are beginning to attach a similar degree of importance to carbon counting as they do to calorie counting, when it comes to carrying out the weekly shop. When questioned about the items they put in their shopping trolleys, a quarter of respondents claimed that the carbon footprint associated with various products was now having an influence on their shopping habits.
Specific findings to emerge included:
· 86% of respondents said they wanted their favourite brands reduce their carbon footprint in order to help tackle the threat of climate change
· 52% of respondents said they would be more loyal to a brand if they could discern that they were taking steps to reduce their carbon footprint
· 43% of respondents claimed to be actively seeking information about the carbon impact of the products they purchase
· the products for which respondents most wanted to see producers making a carbon reduction commitment were motorcars, electrical goods and food.
However, only 22% of respondents said they’d be willing to stop buying their favourite brands if they didn’t commit to bearing the Carbon Reduction Label.
Despite this, the Carbon Trust says the research results represent a clear call to action to British businesses to sign up to the Carbon Reduction Label commitment.
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